Daily Yolk
At Daily Yolk, brunch has become a brand experience.
The aim: to create a place that exudes the sweetness of the morning, at any time of day.
I imagined a warm, modern and playful artistic direction, halfway between the retro diner and the cozy graphic universe.
The branding was designed to last, to leave a lasting impression and to put a smile on people's faces from the moment they enter.
Project keywords: Clarity, comfort, simple graphics, strong identity, ‘slow morning’ design.
Photos and photographic ambience created as an extension of the branding: matt textures, natural light, smiling faces, and a focus on the ‘detail that reassures’.